Sponsor Packages
At Nascent Media, we are passionate about creating compelling audio content that resonates with diverse audiences across the globe. Our original podcasts explore a wide range of themes, from history and social justice to lifestyle and personal growth, each crafted with precision and creativity. By partnering with us, you can reach a highly engaged and targeted audience, ensuring that your brand is not just heard but remembered.
Our podcasts are more than just stories—they are conversations that spark curiosity, inspire action, and build communities. We invite you to explore sponsorship opportunities with Nascent Media Originals, where your brand can align with quality content that educates, entertains, and empowers listeners.
Whether you're looking to enhance brand visibility, engage with a specific demographic, or connect with an audience that values meaningful and impactful content, Nascent Media Originals offer the perfect platform. Let’s work together to create memorable experiences and drive results through the power of podcasting.
Market Size
Podcast Industry Growth: The global podcast market is expected to grow at a CAGR of 27.5% from 2021 to 2028.
UK & US Podcast Market: In the UK, over 15 million people listen to podcasts regularly. In the US, this number exceeds 100 million.
Predicted ROI
High Engagement: With an estimated audience of 20,000-30,000 listeners per episode, your brand can achieve significant exposure.
Brand Alignment: Aligning with a historically and socially relevant podcast can enhance brand perception and loyalty.
Direct Response: Encourage listeners to take immediate action through special offers or unique codes.
History Unfolded
Welcome to History Unfolded!
We are excited to offer you an opportunity to partner with us as we explore the compelling stories that shape our world today. History Unfolded is a podcast dedicated to bringing historical events and their impact on contemporary issues to life. With our documentary-style storytelling and engaged audience, your brand can benefit from high engagement and targeted exposure.
Audience Profile
Demographic: Adults aged 25-55
Geographic Reach: Primarily UK, US, Europe, and Australia
Interests: History, social justice, women’s rights, education, wellness, and self-improvement
Estimated Audience Size: Based on similar podcasts, we anticipate an audience size of 20,000-30,000 listeners per episode within the first six months.
Audio Advertising Advantages
Engaged Audience: Podcast listeners are highly engaged, often listening to entire episodes, including the adverts included within them.
Targeted Reach: Audio ads are delivered directly to a niche, engaged audience, increasing relevance and impact.
High Recall Rates: Research data by Iab UK, confirms that audio ads in podcasts have higher recall rates compared to other forms of digital advertising.
Advertising Formats
Market Size
The podcasting industry has seen explosive growth, with over 464.7 million podcast listeners worldwide in 2023, and this number is expected to rise steadily. Within this thriving market, "Go Your Own Way" has carved out a niche among a growing community of ambitious individuals who are seeking inspiration and actionable advice to forge their own paths.
Our podcast, aligned with the trend of entrepreneurship and personal development, offers sponsors an opportunity to reach an audience that is not only large but also deeply invested in content that empowers and educates.
Podcast Industry Growth: The global podcast market is expected to grow at a CAGR of 27.5% from 2021 to 2028.
UK & US Podcast Market: In the UK, over 15 million people listen to podcasts regularly. In the US, this number exceeds 100 million.
Predicted ROI
Sponsoring "Go Your Own Way" provides brands with a high-impact platform to reach an engaged and loyal audience. Podcasts, known for their high listener retention and intimate nature, offer a unique opportunity to build trust and affinity with potential customers.
Increased Brand Awareness: With consistent multi-platform exposure across podcast platforms, YouTube, TikTok, and social media, your brand will be seen and heard by thousands of potential customers.
Audience Loyalty: Podcast listeners are known for their loyalty, often following the recommendations of their favorite hosts. By aligning your brand with "Go Your Own Way," you can expect higher conversion rates compared to traditional advertising channels.
Targeted Reach: Our audience profile allows you to connect with individuals who are already inclined towards innovation, entrepreneurship, and personal growth, ensuring your message resonates with those who are most likely to engage with your brand.
High Engagement: With an estimated audience of 20,000-30,000 listeners per episode, your brand can achieve significant exposure.
Brand Alignment: Aligning with a historically and socially relevant podcast can enhance brand perception and loyalty.
Direct Response: Encourage listeners to take immediate action through special offers or unique codes.
Go Your Own Way
"Go Your Own Way," hosted by Jade Graham, is a compelling podcast that delves into the journeys of entrepreneurs, artists, and creatives who have boldly stepped away from the traditional 9-to-5 path to pursue their passions and build lives that align with their authentic selves.
Each episode offers listeners a blend of inspiring stories, practical insights, and valuable lessons, making it a must-listen for anyone seeking to create their own path to success.
With new episodes released every Wednesday and a dedicated audience that spans the UK, US, and Europe, "Go Your Own Way" provides a powerful platform for brands looking to connect with a highly engaged and motivated demographic.
Audience Profile
Our listeners are primarily young professionals, entrepreneurs, and creatives aged 25-45 who are driven by the desire to make an impact and live life on their own terms. This audience is tech-savvy, highly engaged in digital content, and values brands that align with their interests in innovation, creativity, and personal growth.
Demographic: Adults Age: 25-45 years old
Gender: 60% male, 40% female
Geography: Predominantly based in the UK, US, and Europe
Interests: Entrepreneurship, personal development, creative industries, leadership, startup culture
Engagement: Regular podcast listeners with a strong presence on social media platforms like YouTube, TikTok, and Instagram
Audio Advertising Advantages
Engaged Audience: Podcast listeners are highly engaged, often listening to entire episodes, including the adverts included within them.
Targeted Reach: Audio ads are delivered directly to a niche, engaged audience, increasing relevance and impact.
High Recall Rates: Research data by Iab UK, confirms that audio ads in podcasts have higher recall rates compared to other forms of digital advertising.
Advertising Formats
Sponsored Segments
Market Size
Podcast Industry Growth: The global podcast market is expected to grow at a CAGR of 27.5% from 2021 to 2028.
UK & US Podcast Market: In the UK, over 15 million people listen to podcasts regularly. In the US, this number exceeds 100 million.
Predicted ROI
High Engagement: With an estimated audience of 20,000-30,000 listeners per episode, your brand can achieve significant exposure.
Brand Alignment: Aligning with a relatable and influential podcast can enhance brand perception and loyalty.
Direct Response: Encourage listeners to take immediate action through special offers or unique codes.
The Single Era Diaries Rebooted
Build your brand reach with Nascent Media’s flagship dating & relationships podcast. The Single Era Diaries Rebooted is a podcast that navigates the world of dating, self-discovery, and personal growth. With our relatable content, loyal listeners, and guest experts who bring their own audience share with them to the show, your brand can benefit from high engagement, targeted exposure and buyer conversion from our audience.
Audience Profile
Demographic: Women aged 30-45
Geographic Reach: Primarily UK, US, Europe, and Australia
Interests: Dating, personal growth, lifestyle, fashion, wellness, and self-care
Estimated Audience Size: Based on this podcasts prequel, The Single Era Diaries and similar relationship podcasts in the market. We forecast an audience size of 20,000-30,000 listeners per episode within the first six months.
Audio Advertising Advantages
Engaged Audience: Podcast listeners are highly engaged, often listening to entire episodes, including the adverts included within them.
Targeted Reach: Audio ads are delivered directly to a niche, engaged audience, increasing relevance and impact.
High Recall Rates: Research data by Iab UK, confirms that audio ads in podcasts have higher recall rates compared to other forms of digital advertising.
Advertising Formats
Market Overview
The global market for children's storytelling and interactive books is expanding, driven by the growing awareness of the benefits of early childhood education and emotional development.
In 2024, the children's podcasting segment is expected to see significant growth, contributing to the broader podcasting industry's expansion. The global podcasting market is projected to reach $30.03 billion in 2024, with continued growth expected as more families turn to digital audio content for education and entertainment (KhrisDigital) (Market Data Forecast).
Predicted ROI
1. Brand Visibility and Engagement
Estimated Audience Reach: Based on the growth of the children's podcasting segment and the podcast market overall, your brand could reach an audience of thousands of engaged listeners, particularly parents and caregivers of children aged 5-10. The children's audio content market is expanding, with podcasts becoming a preferred medium for educational and entertaining content.
Brand Recall: Research shows that 80% of podcast listeners can recall the brands they interact with through podcast ads. Sponsoring "Fairy Tales for Calm Hearts" could result in significant brand recall, especially when combined with unique codes or special offers (KhrisDigital).
2. Market Growth
Annual Growth Rate: The global podcast market is projected to grow at a compound annual growth rate (CAGR) of 27.6% from 2024 onwards. With more families seeking high-quality audio content, the potential for increased listenership is substantial, which could translate into higher ROI for sponsors (Market Data Forecast).
Audience Expansion: As the market grows, the series could attract a larger audience, especially as digital literacy and access to smart devices increase among children and families.
Fairy Tales for Calm Hearts
"Fairy Tales for Calm Hearts" is a children's podcast series designed to support the emotional well-being of young listeners aged 5-10. Through guided meditations and enchanting fairy tales, this series offers a unique blend of storytelling and mindfulness practices that help children manage their emotions, build self-confidence, and find peace in their daily lives. With the increasing demand for quality children's audio content, this series presents an excellent opportunity for sponsors to align with a meaningful cause and reach a dedicated audience of children, their parents, guardians and care-givers.
Audience Profile
Primary Audience: Parents and caregivers of children aged 5-10, looking for educational and emotionally supportive content.
Secondary Audience: Educators and mental health professionals seeking resources for children's emotional well-being.
Geographic Focus: Primarily targeting English-speaking countries, with significant listener bases in the United States, United Kingdom, and Australia.
Sponsorship Benefits
Brand Alignment: Align your brand with a positive, family-friendly podcast series that supports children's mental health and well-being.
Audience Reach: Engage with a dedicated and growing audience of parents and caregivers who value high-quality, educational content for their children.
Customisable Sponsorship Packages: Tailor your sponsorship to include special offers, unique discount codes, or branded segments within episodes, encouraging listeners to take immediate action.
Market Growth: Leverage the rapid growth in the children's audio content market, with an increasing number of families turning to podcasts as a trusted source of entertainment and education.
3. Direct Conversions
Immediate Action through Offers: By providing special offers or unique discount codes through the podcast, sponsors can directly measure the impact of their investment. Given the high engagement rates of podcast listeners, this could lead to a significant uptick in conversions, particularly in e-commerce or digital product sales.
4. Long-Term Brand Loyalty:
Trust and Positive Association: Aligning with content that supports children's mental health and education can foster long-term brand loyalty. Families are likely to favor brands that contribute to their children's well-being, leading to sustained customer relationships.
5. Estimated ROI
Potential Return: While exact figures depend on the size of the sponsorship and the specific offer, sponsors could expect a return on investment ranging from 2x to 4x, based on average industry benchmarks for podcast advertising. This includes increased brand exposure, higher conversion rates from targeted offers, and long-term customer retention.
